Content Development Services
For Written Content
When you need any written content in or from a different language, we have the right service for you. From translation to transcreation. Whether taking content that you already have but need in another language, or creating all new content in a language you can’t write yourself. We also work in almost any file format. So we really can provide whatever written multilingual solution you need.
Not all content is created equally. It is on a spectrum from material with very low necessity or impact to material with very high risk or liability. We help you match the proper and most effective level of attention to each piece of content that it deserves. You can mix and match the processes you use, with some parts of your project using traditional translation, and others benefitting from the extra diligence of transcreation or other creative services.
For example, even in marketing, a variety of services are necessary. Marketing is about motivation. The best push toward a call-to-action in one market may not be the best in another. So you should transcreate your campaigns, ad copy, creative, or content marketing. But your legal, editorial, forms, or product information only requires high-quality translation.
These days, whether online, on paper, or on a wall, written content everywhere is trying to cross more and more language barriers. aLanguageBank’s vast experience with multilingual content development can guide you.
“aLanguageBank works with us on creative projects, and sometimes the line between translation and transcreation becomes blurry, but they always meet our communication goals.”
Temporary Bilingual Staffing
The aLanguageBank Advantage
Nelson Mandela said “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” People want to communicate in their own language. Study after study shows that consumers prefer to buy online when advertising, product, and especially point-of-sale information is in their local language. For example, a study conducted by Harvard Business Review found that 56% of buyers believe information accessible in their own language is more important than price. In other words, they are willing to pay more when you speak their language.
Maybe making a connection with your audience just isn’t that important to you. But is the myth that “everyone speaks English” ruining your business? Only about 14% of people in the world speak English, as either a first or second language. So if you don’t create in-language content, then you’re cutting yourself off from reaching most people, including large portions of the biggest economies and markets. Extend your reach. Have a competitive advantage. Grow your business.
Computer translation, also known as machine translation (MT), sounds like a magic solution. But there is still no such thing as magic. For years, MT only worked one word at a time. The most recent version, neural machine translation, is better but is still limited to working at the sentence level. Researchers are unable to get MT to understand context. It can’t read context, and it can’t add context. Our translators, transcreators, copywriters, and other linguists always see and understand context because that is what makes the human brain different from computers. Context from the rest of the content in the project. Or context from the source culture, the target culture, the specific locale, the specific demographic, or even current events. Neurologists still don’t truly understand how language works in human brains. So while MT is fit for some purposes, humans simply don’t know how to build a machine that truly replicates human language.
At aLanguageBank, we know when to use tools, and when to trust in human expertise. We use professional translators for translation. We use professional transcreators for transcreation. We use professional copywriters for copywriting. Each service requires different skill sets. The expertise aLanguageBank brings to your project is decades of experience in sourcing, vetting, guiding, and checking each linguist for each stage of each service. You shouldn’t use just any translator. We know who to choose and how to manage the linguistic resources that best fit your goals.
Don’t Let Language Barriers Hold You Back
Multilingual Creative Content
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