When Saatchi and Saatchi created several TV spots for Dreft detergent, they also wanted to reach out to the Spanish-speaking market in the US. They asked aLanguageBank to localize those videos.

We translated the audio voice over and recorded professional Spanish voice over artists. While in the studio, our team made a few changes on the spot to improve the script. This is not uncommon. Then, our studio replaced the audio track, while our digital team changed the on-screen text to the Spanish copy that we transcreated just for this campaign.