Sports and Entertainment
For Better Experiences
Recreation is about making a connection with the audience. The ability to communicate, and to relate, is critical. aLanguageBank provides language services to sports clubs, casinos, theme parks, and performance venues.
Translation may not be an option for you. Globalization means talent travels more than ever. They bring their skill, but also their language barriers. Sports teams sign players from all over the world. In-person communication presents a challenge, but so do contracts, medical records, forms, playbooks, and even banking or housing information. Entertainment venues also host more and more international talent. And in addition to similar documentation needs, many performers bring their own crew, who may be even more limited in English.
But global engagement also creates opportunities. Casinos can localize their marketing to target gamblers in the community that don’t speak English. Customizing the culture as well as language makes the community feel even more welcome. Theme parks can provide maps in other languages, but localized apps and translated signage provide an equal experience to all customers, ensuring greater brand loyalty. Localized digital content for sports fans includes them in activities during and after the game. They feel part of the team’s community. Stadium or theatre audio tours can be localized.
And when that player comes from another country to play with your team, he or she is an instant influencer for a whole market. Can you communicate with them? Print, radio, TV, or social media marketing in the home country can lead to increased web traffic, broadcast viewership, and online merchandise sales.
Fun speaks many languages. Do you?
Marketing localization is essential to promoting international events. We will help you reach new customers in your current market or in new markets. We also help you build deeper relationships and ensure better customer experiences.
Our expertise is in creative content and the prosperous interactions that come from it. We can grow your business through multilingual and multicultural marketing, advertising, PR, and social media. Our clients include major league teams, arenas, venues, entertainment consultants, casinos, parks, tourist attractions, and theatres.
Over the years, we have translating documentation for sports medicine, healthcare, contracts, newsletters, tourist guides, visitor maps, and press releases. We have transcreated print and web content, created microsites, and localized commercials and brochures. We have even conducted market research in foreign countries for teams.
Your business may be all about the fun. But it’s still a business. And we can help you increase and engage your customer base.
Multilingual Creative Content
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Privacy and Security
Privacy and Security
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