The US Fire Administration teamed up with Sesame Street to teach fire safety to young children. aLanguageBank helped them transcreate teacher guides, family guides, instructions books, children’s workbooks, and more. These included lessons, but also games and activities, using characters such as Cookie Monster and Elmo.
Creative and technical teams at Sesame Street, the USFA, and aLB, worked together to ensure that the Sesame Street brand was maintained, all safety information and lessons were accurate, and the language and culture were appropriate and child-friendly. We even helped transcreate a song for Elmo to sing in Spanish!